Our Mission:
KEEP BLACK LOVE ALIVE is a story-telling and story-catching national campaign to document COVID TRUTH + COVID LOVE to preserve cultural memory. October 15 - February 14, 2022, the purpose is to address the consequences of truth decay.
The campaign has seven goals:
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Immunize
Immunize our community from truth decay
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Wellness Check
Conduct a wellness check in our communities
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Investment
Mobilise the community to advocate for investment to strengthen public health infrastructure,
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Community Care
Fortify a network of community care
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Address Health Inequity
To address root causes of health inequity; boosting confidence in the safety and effectiveness of vaccines,
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Combatting Complacency about the pandemic
Combating complacency about the pandemic, and
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Help in the rural South
Increasing the convenience of getting vaccinated in the rural South.
The overall goal is to serve as a definitive point of truth for Black Americans + a repository for COVID TRUTH and COVID LOVE Stories (upload and share video capture or a 250 word story).
The Campaign Elements:
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Address
Address conspiracy theories and disinformation through truth-telling and myth-busting narrative campaigns
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Expand
Expand vaccination access at the community level
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Implement
Implement culturally relevant communication strategies that use personal narratives and emphasize the need to strengthen the public health infrastructure
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Tailor
Tailor messages, messenger and messaging platforms to our communities' root causes of hesitancy
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Identify
Identify strategies to boost vaccine acceptance among those with political, religious, or conspirational reasons for vaccine avoidance, and individuals who may identify with the anti-vaccination movement that existed prior to COVID-19.
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Foster
Foster a sense of belonging and community associated with vaccination to replace the appeal of endorsing conspiracy theories
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Leverage
Leverage technology to promote optimal well-being, such as convenient, "smart" schedulling and tailoring messages via text-messaging to those who have not yet been reached.
Ways to help:
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Conduct Wellness Check of Our Community
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Host a Pop-Up Clinic
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Collect COVID TRUTH or COVID LOVE STORIES
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Train to Become a Community Health Advocate and Staff Call Center
